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Delivering The Promise Of Your Brand

Keeping the Promise. . .and Other Keys to Creating Brands People LoveThis Element is an excerpt from The Truth About Creating Brands People Love by Brian D. Till and Donna Heckler, available in print and digital formats.Build a brand that everyone in the organization owns, lives, loves - and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise...

Audible Audiobook::::
Listening Length: 11 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Audible Studios
Audible.com Release Date: May 6, 2010
Language: English
ASIN: B003L243KM
Format: PDF Text TXT ebook

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has two parts: what you say you are promising, and what you actually deliver. Don't assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.